February 25-27, 2026

Leadership
Summit 2026

Three days of insights, connections, and strategic discussions bringing together the leaders of Barrel Holdings agencies in New York City.

New York City
3 Days
View Full Agenda
Barrel Holdings Leadership Summit 2026
Conference
7 Sessions Industry insights
Dinner
Networking Build connections
Schedule

Three Days of Leadership Excellence

From strategic sessions to unforgettable dinners, every moment is designed to inspire and connect.

Day 1 / Wednesday

February 25, 2026

Everyone arrives, check-in and get settled

5:00 PM - 8:00 PM

Kickoff Reception

Open to all agency leaders and team members from the area - networking, hanging out, drinks, and food at Pineapple Club, 509 E 6th St

Day 2 / Thursday

February 26, 2026

Full day of sessions at 6 W 18th St, 12th Fl

9:00 AM - 9:30 AM

Breakfast

Provided at 6 W 18th St

9:30 AM - 10:45 AM

Session 1: Opening Remarks & BH Update

Intros, agenda review, expectations; State of BH (our approach, M&A updates, AgencyHabits)

11:00 AM - 11:45 AM

Session 2: Lucas Ballasy LinkedIn

Building and Rebuilding the Growth Team at Barrel

12:00 PM - 1:30 PM

Lunch

Ootoya Chelsea, 8 W 18th St

2:00 PM - 2:45 PM

Session 3: Jacob Sussman LinkedIn

Doubling the Agency in 1 Year: Lessons Learned; Bonus: How BX is leveraging AI

3:00 PM - 3:45 PM

Session 4: Jessica Wright LinkedIn

Taking the Reins: Reflections on Becoming CEO

4:00 PM - 5:15 PM

Session 5: Max Traylor LinkedIn Guest

Agency Account Growth Lessons

6:00 PM - 9:00 PM

BH Leaders Dinner

Upland, 345 Park Ave S

Day 3 / Friday

February 27, 2026

Final sessions at 6 W 18th St, 12th Fl

9:00 AM - 9:30 AM

Breakfast

Provided at 6 W 18th St

9:30 AM - 11:00 AM

Session 6: Dom Farnan LinkedIn Guest

Shifting From Reactive Hiring to Strategic Recruiting

11:15 AM - 12:15 PM

Session 7: Luke Maloney LinkedIn Guest

Agency Sales Lessons: Reflecting on a Year with Barrel Holdings Agencies

12:30 PM

Closing Remarks & Lunch

Catering provided at 6 W 18th St

Conference Room

Main Venue

Join us at the office of our friends, The Working Assembly, in the heart of Manhattan's Flatiron District for two full days of learning, collaboration, and strategic planning.

6 W 18th St, 12th Floor, New York, NY
Featured Speakers

Learn from Peers and Experts

Our speakers bring decades of combined experience in agency growth, leadership, and innovation.

LB

Lucas Ballasy

Barrel

"Building and Rebuilding the Growth Team at Barrel"

Thursday, 11:00 AM Connect
JS

Jacob Sussman

BX Studio

"Doubling the Agency in 1 Year: Lessons Learned + How BX is Leveraging AI"

Thursday, 2:00 PM Connect
JW

Jessica Wright

AO2

"Taking the Reins: Reflections on Becoming CEO"

Thursday, 3:00 PM Connect
MT

Max Traylor

Guest Speaker

"Agency Account Growth Lessons"

Thursday, 4:00 PM Connect
DF

Dom Farnan

Guest Speaker

"Shifting From Reactive Hiring to Strategic Recruiting"

Friday, 9:30 AM Connect
LM

Luke Maloney

Guest Speaker

"Agency Sales Lessons: Reflecting on a Year with Barrel Holdings Agencies"

Friday, 11:15 AM Connect
The Team

Summit Attendees

Leaders from across the Barrel Holdings family of agencies coming together to share, learn, and grow.

Team sharing
PK

Peter Kang

Barrel Holdings
SK

Sei-Wook Kim

Barrel Holdings
IN

Ivona Namjesnik

Barrel Holdings
BP

Brandon Pae

Barrel Holdings
AB

Annabel Barash

Barrel Holdings
LB

Lucas Ballasy

Barrel
JS

Jacob Sussman

BX Studio
SZ

Sam Zimmerman

BX Studio
JW

Jessica Wright

AO2
BD

Brad Davis

AO2
SA

Saniya Aggarwal

Prima Mode
JF

Jason Fan

Vaulted Oak
DR

David Ries

Vaulted Oak